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Lessons Learned from our Small Business Saturday Q&A series
The feedback from small businesses from our extensive Small Business Saturday campaign was overwhelmingly positive with small business owners all over the country thankful for companies like American...
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5 Things to Check Before Making Your Facebook Timeline Public
The new Facebook timeline is a beautiful work of art… and also a potential dangerous source of information for business owners and others worried about their online reputation. If you’re just setting...
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Strategies for Increasing Revenue When You Can No Longer Slash Your Budget
It’s been a long few years for small business owners, many of whom have struggled to survive the recent financial crisis, market upheavals and the current sluggish economy. During these difficult...
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From Pictures to Promotions: 5 Ways Instagram can help your Business
Instagram is a free photo sharing application that can not only display the most beautiful photos, but it can also spread the word about your thriving business. With over 30 million users and over 100...
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Instagram for the Web: 5 Ways it Could Benefit Your Business
There are rumors afloat that Instagram, the popular photo-sharing phone app, may have a web presence in the works. What it might look like is complete conjecture at this point, as are the implications...
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How to Get the Most Out of Small Business Saturday for Your Business
Small Business Saturday is right around the corner, so we thought we’d share some of the great resources you can use to get the most traffic to your small business this holiday season! Last year, we...
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How to Take On the Holidays Fully Prepared
‘Tis the season to start preparing your business for all of your holiday customers and the hustle and bustle that comes with this joyful time of year. As optimism in sales is rising this holiday...
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Can You Generate Business Through the New Facebook Search?
Let’s start with the basics: What is Facebook Graph Search? In Zuckerberg’s words, Facebook Graph Search is the Third Pillar of Facebook (with the first two being the newsfeed and your timeline). The...
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Forming Lasting Relationships with Customers
Many businesses are utilizing traditional customer relationship management (CRM) processes to manage business contacts and clients in an organized way. According to a 2011 Computer Economics study of...
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SEC Rules Social Media A-Ok
There’s a new way to legally release announcements – social media. The Securities and Exchange Commission ruled on Tuesday, April 2nd, that so long as investors are made aware of where and how such...
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The Network Wisdom of Ants: Adapt or Wither
It’s not everyday you receive a letter from an ant. I mean, besides that they’re incredibly tiny and the logistics involved in delivering their letter would be extremely hazardous, what would they be...
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4 Free Services Every Budget-Conscious Small Business Should Use
Any small business owner knows the phrase “money is tight” can be a huge understatement. Expensive software, consultants, permits, and a plethora of other things are all vying for a piece of a new...
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Mari Smith: Facebook Marketing Made Easy
Welcome to our last Small Business Saturday podcast! We’ve really enjoyed sharing these retail tips with you, and we hope you’ll take full advantage of the advice given here to make the most of the...
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Your New Year’s Resolution: Commit to Content
It’s that time of year again! With 2014 fast approaching, now is the perfect opportunity to sit down and make some New Year’s Resolutions; not only for yourself, but also for your business. This year,...
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Jeff Stibel Explains What Facebook is Up To
Perhaps I’m a bit biased, but I love this recent article our CEO Jeff Stibel wrote for the Harvard Business Review blog. Entitled “The Logic Behind Facebook’s Recent Moves,” the post analyzes–among...
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Twitter’s New Face(book)lift
In the last few weeks, Twitter has been rolling out a new profile layout. If you were one of Twitter’s randomly selected users, you immediately noticed the change, and maybe something else. Does the...
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5 Ways to Boost Your Social Media Cred
It was not all that long ago that an entrepreneur could be just that – an entrepreneur. Focus on the business, learn some marketing tricks, treat customers well, and you were off to the races. How...
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The Key to Online Success: Be Like Goldilocks’ Porridge
The first time I ever wrote about Twitter, I ended up with egg all over my face. It was about five years ago, just when the service really started rolling. Celebrities like Ashton Kutcher were vying...
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